We utilize cognitive insights and user-focused design to create custom experiences for your customers
Data-driven business alignment
Customer and market research insights
Discovery and strategy workshops
User/customer segmentation and experience mapping
Design
Business design, service design, and digital product design
Accessibility and inclusive design
End-to-end user-centered design programs
Branding
Visual design and brand strategy
Brand guide development
Content strategy and storytelling
Product innovation
POC to MVP
Rapid prototyping
User testing
Product enablement
Design system development and documentation
Design, product, and research operations
Product design audits and maintenance
Product commercialization
Launch execution
Customer engagement
Product scale and evolution
Fundamental shifts for more human AI
Task-focused to augmentation of cognition
Rather than just automating tasks, cognitive design starts from the human perspective - how could AI address deficiencies and empower our cognition? The goal is true augmentation.
Imposed design to human co-creation
Our human-centered design process actively co-creates with users, incorporating their perspectives and ideas into solutions that deeply align with how they think and what they value.
Opaque data to hybrid intelligence
We complement data-driven AI approaches with social science understanding to develop solutions attuned to human goals and cognition - achieving hybrid intelligence.
Hyper-personalization to aligning with shared cognition
Cognitive design aligns with common cognitive patterns while allowing personalization - preventing fragmentation of experiences.
Frictionless UX to congruent cognitive experience
Our design pursues deep congruence between how AI operates and natural human cognition - going beyond just optimized surface-level interactions.
Screen-centered design to situated cognition
By designing AI embedded in real-world situations, not just screen-based apps, we enable more seamless and contextual augmentation of human capabilities.
– Marko Carevic
Chief Executive Officer at voox
Understanding your customers deeply matters now more than ever. But customer data alone can't unlock truly distinctive engagement. The missing link is human insight.
That's why our experience design services apply cognitive design - the revolutionary approach leveraging empathy, creativity and cross-disciplinary collaboration to build a profound understanding of your customers' deepest motivations and unmet needs.
The results are transformative. Experiences that operate in harmony with human cognition. Distinctive digital products and services that
resonate cognitively and emotionally. AI-driven personalization that balances individuality with shared understanding.
Everything starts with your customers - not technology. Through cognitive design, we can co-create experiences that feel intuitive, empower your customers and build enduring human connections.
The power of cognitive design
Discover how cognitive design not only empowers AI to address deficiencies but actively involves users in the creative process. It goes beyond optimizing surface-level interactions to deeply align with human cognition. The result is a more intuitive, empathetic, and purposeful design that resonates cognitively and emotionally.
AI driven engineering excellence
Witness the shifts from task-focused automation to true augmentation, from imposed design to human co-creation, and from frictionless UX to a congruent cognitive experience. Through cognitive design, we co-create experiences that feel intuitive, empower your customers, and establish enduring human connections. It all begins with understanding your customers deeply, transcending technology to build transformative, emotionally resonant digital products and services.
Co-creating the world we want to live in
From today's trendsetting brands to the startups shaping tomorrow, we collaborate with organizations we respect and applaud. Over two decades, our commitment has been to jointly shape a more open, resilient, and optimistic world alongside our clients.
